Standards myths about search engine optimization

Many of those who have knowledge of web marketing and search engine optimization, is very aware of the fact that certain actions that caused the old site in high positions, have become obsolete and ineffective alone.

Myth scope of search engine optimization, which will be discussed below, has been repeatedly identified and discussed.
Use keywords - an easy way to improve the position. When we talk about keywords, do not forget that Google stopped to give an additional bonus sites to determine the use of keywords throughout the page. When it comes to content, which is located directly on the site, is widely spread not only the key phrases to make the site "unreadable" for visitors, but also gives reason to suspect your site on search engine spammers. As a rule, "page" content should always be made for visitors, not search bots. Key phrases, they use organic must be in accordance with the text that appears on the Web site pages.

Page Rank - is a key factor in the importance of the site. PR is just one of many factors used by the Google search engine to determine the significance of a particular Web site. In addition, Google provides the rank of each page of a resource. So, a little further back and imagine that your site online - this puzzle, in this case, PR is just one of the tiles of the puzzle. You also need to collect all the letters in a single image.

Link Exchange - is a must. When it comes to exchange links - proceed with caution. The fact that the link is evaluated by the search engines is much lower than unilateral link.

Link, the index closed down - useful. This tells us Juice resource links, a link from the index closed if and produce, and almost unnoticeable results for your SEO campaign. However, there are other secondary benefits to be gained from using this link. And let them not fit. For example, through a link to your site traffic comes from, and that means placing a link, the index closed at highly relevant sites to visit, you'll get more visitors to your site. Such links will also provide some diversity in the list of links to your site (it's better than if all the links you have one side, as happens with a list of links to blogs). In addition, the success of the placement (for example, where comments on my blog) closed with a link indexing may take additional indexed links to your site visitors, who are considered worthy enough for your site.
Position - is constant. It seems that many customers really think that after reaching the required position, you can easily forget the other SEO activities. As in other businesses, if your competitors on the Web intensifying marketing activities, such as you, conversely, stop the action, then, in the end, it will cost. In order to maintain your rank just need to continue providing valuable links to your site, create content, and generally actively involved in the development of this site.

High position on the keyword "X" will be a source of additional traffic or a new agreement. People - people are often surprised that the "most important" (they think) very little additional keywords causing traffic, and therefore is not for them a special value. Here's an example: One of the webmasters insist on ranking problems for a particular keyword. Finally, he reached the second position on Google for "profitable" keywords, but the statistical analysis of visits to its Web site shows that for one month only 3 people came to the site after searching for this keyword. There are also a few key words other, however, he did not know what they are carrying most of site traffic. Moral is - do not lock yourself in one word in choosing targeted keywords. The word, which, in your opinion, should certainly take a high position, may not be useful to your website.

I hope all of the above will help to clear the air for people not so familiar with the current situation in the field of SEO. With the development of networks around the world will undoubtedly appear more and more demanding disclosure of the myths associated with search engine optimization. And we, as professionals in the field of SEO will have to find and get rid of them.

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