Search engine optimization and website promotion is primarily intended to help the search engines to "see well" Internet resources. This is - a problem for professionals: without the knowledge and experience needed, optimize your site for search engines can’t be implemented properly. Few know the theory of site optimization framework is also important and significant practical skills.
One of the main points, without which the site optimization in search engines may not produce the proper effect - is the lack of good site "usability".
The main items that must be checked at this stage is as follows:
• the appropriate display pages in different browsers, as well as setting different monitors
• The relevance of key information, and information about special offers;
• ease of navigation (location)
• Easy to find and order execution services (goods)
• user satisfaction with the site (usability testing, which attract users from the target audience of the site)
In addition, the principles and rules of usability enhancements.
Optimize site structure involving non-delete indelible choice, and replacement of dynamic pages static address. It is also necessary to make the ban is not indexing pages informative: they only slow down and complicate the process of promotion. Professionals in optimizing the site also makes a large (volume) is divided into sub domains. Use a reference from one resource to another page, thus increasing the "weight" of the page, which will focus in the campaign.
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